2023.04.19
News
INI has been appointed as the new ambassador of the cosmetics brand "&be"!
INI has been appointed as a new brand ambassador for the brand “&be” produced by hair and makeup artist Yusuke Kawakita.
We will appear in the new WEB CM "be positive, be free, be you" that will be released from April 19 (Wednesday).
Special page: https://andbe-official.com/f/lp/202304ini
In the new WEB CM, the new products “& be Matte Primer”, “& be Medicated UV Pressed Powder”, and “& be Stick Concealer” to be sold from April 19 (Wednesday) are used to create sophisticated and natural makeup on the skin with a matte texture. Show off.
A making & interview video packed with impressions of the first Kawakita makeup and valuable shooting episodes will be released on Yusuke Kawakita's YouTube channel on Thursday, April 27.
■ What is "&be"?
I want to create safe, easy, high-performance, and high-quality products. This is the first lifestyle brand launched by hair and makeup artist Yusuke Kawakita with the desire to create a brand that supports a simple and beautiful life through products.