Yofuku no Aoyama's new CM "Party Formal Project Startup" has started broadcasting nationwide from May 22nd (Monday).

This time, as the Aoyama Yofuku x INI party formal project, with the concept of "formal, more free and more familiar", the new coronavirus has moved to type 5, and ceremonies such as bridal are returning to pre-corona. We will propose a wide range of party formal wear with the slogan "Let's enjoy formal!"

In the new commercial, in addition to the black formal wear that 11 INI members develop at stores and online stores, they also wear gorgeous party formal wear from the rental service “Harekari”.

Boutonniere (decorative flower accessory) that matches the member color is used as an accent. This time, it is a cool and cool CM that matches the formal atmosphere, and pay attention to facial expressions and acting that are different from the intense dance and action of the previous Freshers CM.

■ Party formal project special site

https://www.y-aoyama.jp/campaign/party_formal/

■ INI comment

■ Campaign

INI “Party Formal” photo card gift campaign

Implementation date: June 2nd (Friday) to June 25th (Sunday)

For presenting a special campaign barcode on Twitter and purchasing one store product,

Receive 1 card of your choice from 3 types of photo cards

*Ends as soon as supplies run out

*Online stores are not eligible

Size H89mm x W63mm

Campaign details: https://www.y-aoyama.jp/campaign/party_formal_cp23/

■ Shop limited plan

・"Member Talk", which can only be heard at the store, will be broadcast in-store from May 22nd (Monday).

・ INI “Party Formal” visuals will be posted sequentially from May 24 (Wednesday)